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@ Mobile Marketing Forum: Jeffrey Hayzlett’s 118 pitch

BEVERLY HILLS, Calif. — Jeffrey Hayzlett had a commanding presence here on stage at the Mobile Marketing Forum, living up to his so-called “CMO celebrity” status with a mix of humor and...

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Partnerships: Tribune joins MMA; Movistar chooses Xius; and more

The Mobile Marketing Association and Tribune Co., a media company operating businesses in broadcasting, publishing, and digital media, announced that Tribune has joined the MMA as a premium member....

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Bits & Bytes: Funambol makes cloud announcement; InMobi joins MMA; and more

Funambol, the mobile cloud company, announced the introduction of two new price plans for the myFUNAMBOL mobile cloud service, which allow users to upgrade from the basic service. myFUNAMBOL makes it...

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Movers & Shakers: T-Mobile’s director moves; MMA announces Turkcell exec as...

The MMA (Mobile Marketing Association) announced that it has elected a new Global Board Executive Committee with Melis Ertem of Turkcell as its new Global Chair. Ertem who has lead the mobile marketing...

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MMA Forum: Weighing in on the importance of mobile analytics

NEW YORK — Mobile devices are projected to drive more online traffic than desktops and laptops within the next 18 months, according to current projections.With that in mind, several industry executives...

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Video: Weekly news wrap from MMA Forum

NEW YORK — Live from the Mobile Marketing Forum, RCR Wireless News presents a wrap of the week’s news and highlights some key trends coming out of the event. Please check out the video for a full recap...

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Reality Check: Fee vs. free – navigating mobile 2D barcodes

Editor’s Note: Welcome to our weekly Reality Check column. We’ve gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.Mobile 2D barcodes are...

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Reality Check: Mobile barcode marketing and advertising campaigns – the need...

Editor’s Note: Welcome to our weekly Reality Check column. We’ve gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.Mobile barcodes have...

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Study indicate effectiveness of mobile advertising

LONDON – According to a report from the Mobile Marketing Association, smartphone penetration in Europe’s five largest economies (the United Kingdom, Germany, France, Italy and Spain) is growing between...

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Reader Forum: Permission-based mobile marketing a win-win for consumers and...

Editor’s Note: Welcome to our weekly Reader Forum section. In an attempt to broaden our interaction with our readers we have created this forum for those with something meaningful to say to the...

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